Cookie Management Policy

Version 2.2 – Last updated:

This Cookie Management Policy (hereinafter referred to as the "Cookie Policy") aims to inform users of the website www.eureka-fripe.com (hereinafter referred to as the “Site”) about how Les Chiffonniers d’Eureka Fripe, a simplified joint-stock company (SAS) with share capital of €1,000,000, registered office: 159 route de Paris – 76920 Amfreville-la-Mi-Voie, uses cookies and other tracking technologies during browsing.

This Policy complements the Site’s Privacy Policy and General Terms of Use.

1. What is a Cookie?

A cookie is a small text file placed on the user’s device (computer, tablet, smartphone) when visiting a website.

It stores certain information relating to the user’s browsing activity or preferences.

Some cookies are essential for the proper functioning of the site (“necessary” cookies), while others are used to measure website traffic or improve the browsing experience.

2. Applicable legal framework

This Policy complies with:

  • Regulation (EU) 2016/679 of 27 April 2016 (General Data Protection Regulation – GDPR);
  • the French Data Protection Act of 6 January 1978 as amended;
  • the European ePrivacy Directive.

Local rules may apply in certain countries of access (e.g., the United Kingdom, Germany, etc.). These are specified in Article 10 “Territorial Scope and Local Specificities.”

3. Cookies used on this Site

The Website uses essential technical cookies required for its operation, internal audience measurement cookies (Matomo, self-hosted in France), and, subject to your consent, Google Ads marketing cookies.
These marketing cookies are used to measure the performance of our advertising campaigns and to optimise our media investments.

All Google Ads cookies are managed through Borlabs Cookie and are only activated after the explicit acceptance of the “Marketing” category.

Before your explicit consent is given, no advertising cookies and no Google Ads signals of any kind are sent or activated.

The Website uses three categories of cookies to improve your experience and to measure its performance:

  • Necessary cookies – Essential for the website to function properly (e.g. language selection, consent management).
  • Statistics / Analytics cookies – Allow us to measure website traffic anonymously (see details below).
  • Marketing cookies – Used to measure the effectiveness of our Google Ads campaigns and, if you consent, to display more relevant advertisements.
List of cookies used on the website www.eureka-fripe.com (France – Matomo on-premise)
Cookie name Provider / Domain Purpose Retention period Type
pll_language www.eureka-fripe.com Used by the Polylang plugin to remember the language selected by the user and display the correct version of the site during subsequent visits. 1 year (maximum) Strictly necessary
_pk_id.* www.eureka-fripe.com Matomo cookie (on-premise, hosted in France) – assigns an anonymised unique identifier for internal traffic analytics. 1 year (maximum) Statistics / Analytics (Consent exempt)
_pk_ses.* www.eureka-fripe.com Matomo cookie (on-premise) – stores a temporary session ID to analyse browsing behaviour anonymously. 1 hour Statistics / Analytics (Consent exempt)
borlabs-cookie .www.eureka-fripe.com Internal Borlabs cookie – stores the user’s consent preferences for the different cookie categories. 2 months Strictly necessary
borlabs-cookie-gcs .www.eureka-fripe.com Internal Borlabs cookie – stores Google Consent Mode values (ad_storage, ad_user_data, ad_personalisation) after the user's choice. 2 months Strictly necessary
Marketing cookies (Google Ads)
_gcl_au .google.com Google Ads cookie (Google Click Identifier). Helps attribute an advertising click to a conversion action (e.g. form submission) and improves advertising performance measurement. This cookie is only set after explicit user consent. 90 days Marketing / Advertising (Requires consent)

Except for the Google Ads cookie (_gcl_au), which is set only after explicit user consent and belongs to the .google.com domain, all cookies used on this website are set by the www.eureka-fripe.com domain.

4. Consent management

When visiting the Website for the first time, an information banner managed by Borlabs Cookie allows the user to review this Policy and set their preferences.

Statistics Cookies (exempt from consent)

The audience measurement cookies used by Matomo are configured to be strictly anonymised and hosted in France.

In France and within the EEA, when these technical anonymisation conditions are fully met, such cookies may be exempt from consent according to CNIL recommendations.

Marketing Cookies (subject to consent)

The use of marketing cookies, particularly for the Google Ads service, is subject to your prior and explicit consent.

No cookies, tags or tracking signals are sent to Google before you have made your choice in the Borlabs Cookie banner.

If you accept the “Marketing” category, the global Google Ads tag (gtag.js) is loaded and conversions can be measured in full (using cookies).

If you refuse, no cookies or anonymised signals are sent to Google.

The Website uses Google Consent Mode v2 (basic), managed by Borlabs Cookie, ensuring that no data is shared with Google before consent is given and that no modelling is performed.

Changing your choice

You may modify or withdraw your consent at any time by clicking on the cookie management icon, permanently displayed in the bottom-left corner of the screen.

This icon opens the Borlabs Cookie Console, where you can review and adjust your consent preferences.
Borlabs Cookie stores your preferences locally within your browser and does not transmit any personal data to third parties.

Future updates

If, in the future, third-party cookies requiring prior consent are added, the Borlabs Cookie banner and this Cookie Management Policy will be updated to allow users to accept or refuse them individually, in full transparency.

5. Browser settings

Users can configure their browser to accept, refuse, or delete all or part of cookies. The following links explain how to adjust settings:

6. Retention of preferences

User choices (consent or refusal) are stored for a maximum period of 2 months, corresponding to the validity of the borlabs-cookie.

After this period, a new consent banner will be displayed.

7. Right of withdrawal and complaints

Users may withdraw or modify their cookie consent at any time via the Borlabs Cookie console, accessible permanently through the icon located at the bottom left of the screen, as described in Article 4 of this Policy.

For any question or complaint relating to cookie management, Users may contact the Data Protection Officer (DPO) at the following address: contact@eureka-fripe.com.

In case of a persistent disagreement, Users have the right to lodge a complaint with the French Commission Nationale de l’Informatique et des Libertés (CNIL).

8. Security and confidentiality of collected data

The information collected via audience measurement cookies is completely anonymous.

No full IP address or personal data is retained.

The data are hosted in France by our IT service provider and are not subject to any transfer outside the European Economic Area.

9. Updating this Policy

This Cookie Management Policy may be updated from time to time to reflect:

  • changes in applicable laws and regulations;
  • new recommendations from the CNIL, the ICO, or other data protection authorities;
  • technical updates to our measurement and consent management tools.

Any substantial modification will be clearly indicated on this website (e.g. update date shown in the top of Cookies Management Policy page).

We encourage users to review this page regularly to stay informed of any future changes.

10. Territorial scope and local specificities

  • European Union / EEA: we apply the ePrivacy framework and the GDPR. No non-essential cookies are set without prior consent. When analytics tools are configured to be strictly anonymous, a consent exemption may apply depending on local authorities.
  • United Kingdom: under UK GDPR / PECR rules, consent is generally required for analytics cookies. Our banner blocks these cookies until a choice is made.
  • Germany: under the TTDSG, prior consent is required for non-essential trackers; our banner prevents any placement before your choice.
  • United States: we do not “sell” or “share” your information for cross-context advertising purposes. If this were to change, a “Do Not Sell or Share” link and recognised opt-out signals would be implemented.
  • Other countries (e.g. India, Australia): where local laws require prior consent for non-essential trackers or specific information, our banner and this Policy are adapted accordingly.